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Cases in marketing management /

Bursk, Edward Collins, 1907-

Cases in marketing management / Edward C. Bursk, Stephen A. Greyser. - 2d ed. - Englewood Cliffs, N.J. : Prentice-Hall, [1975] - xv, 233 p. : ill. ; 23 cm. - Prentice-Hall foundations of marketing series .

Includes bibliographical references and index.

ISBN: 0131188933

LCCN: 75004825

Subjects--Topical Terms:
Marketing--Management--Case studies.

LC Class. No.: HF5415.13 / .B83 1975

Dewey Class. No.: 658.8/0092/6

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