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Preparing the marketing plan /

Parmerlee, David.

Preparing the marketing plan / David Parmerlee. - Lincolnwood, Ill., USA : NTC Business Books, c1993. - xii, 138 p. : ill. ; 28 cm. - American Marketing Association marketing toolbox .

"American Marketing Association"--Cover.

ISBN: 0844235792

Subjects--Topical Terms:
Marketing--Management.
Strategic planning.

Index Terms--Curriculum Objective:
Master in Management

LC Class. No.: HF5415.13 / .P3248 1993

Dewey Class. No.: 658.8

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