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Marketing and society; a conceptual introduction

Gist, Ronald R.

Marketing and society; a conceptual introduction [by] Ronald R. Gist. - New York, Holt, Rinehart and Winston [1971] - xiv, 556 p. illus. 25 cm. - Holt, Rinehart and Winston marketing series .

Includes bibliographies.

ISBN: 0030812801

LCCN: 72124538

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF5415 / .G545

Dewey Class. No.: 658.8

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