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Total global strategy : managing for worldwide competitive advantage /

Yip, George S.

Total global strategy : managing for worldwide competitive advantage / George S. Yip. - Business school ed. - Englewood Cliffs, N.J. : Prentice Hall, c1995. - xxi, 261 p. : ill. ; 23 cm.

Includes bibliographical references (p. 246-254) and index.

ISBN: 0131244884

Subjects--Topical Terms:
International business enterprises--Management.
Strategic planning.

Index Terms--Curriculum Objective:
Master in Management

LC Class. No.: HD62.5 / .Y56 1995

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