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Persuasive communication /

Bettinghaus, Erwin Paul, 1930-

Persuasive communication / Erwin P. Bettinghaus, Michael J. Cody. - 5th ed. - Fort Worth : Harcourt Brace College Publishers, c1994. - x, 406 p. : ill. ; 24 cm.

Includes bibliographical references and indexes.

ISBN: 0030553520 (pbk.)

Subjects--Topical Terms:
Persuasion (Psychology)

Dewey Class. No.: 303.3/42

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